This week I read the most unexpectedly delightful book. It's the 1967 edition of "Macy's, Gimbels, and Me" by Bernice Fitz-Gibbon, the legendary advertising copywriter behind some of the most famous advertising slogans in history. What a smart cookie she was! I share her passion for good writing, and it was fun to learn how she came about coining some of her biggest hits. One I particularly like is the one she came up with for Macy's decades ago but which still rings true today: "It's smart to be thrifty." I tell you all this to say that my favorite way to be thrifty these days is by swearing off soft drinks and instead having with my lunch a bottle of water magically transformed with a powdered tea mix like this one from Lipton. These mixes rarely cost more than 20 cents a serving, unlike the 65 cents I would be paying for a diet Coke at the office.
Of course I wouldn't care whether or not I was being thrifty if I didn't enjoy the taste, and this Blackberry Pomegranate flavor was a new one for me. I hesitated before buying it, actually, because I have been disappointed in blackberry flavored teas before. But this one was very fruity and with just enough pomegranate to make it interesting. Eventually I plan to try all these powdered tea flavors. And why not? It's smart to be thrifty!
This week I read the most unexpectedly delightful book. It's the 1967 edition of "Macy's, Gimbels, and Me" by Bernice Fitz-Gibbon, the legendary advertising copywriter behind some of the most famous advertising slogans in history. What a smart cookie she was! I share her passion for good writing, and it was fun to learn how she came about coining some of her biggest hits. One I particularly like is the one she came up with for Macy's decades ago but which still rings true today: "It's smart to be thrifty." I tell you all this to say that my favorite way to be thrifty these days is by swearing off soft drinks and instead having with my lunch a bottle of water magically transformed with a powdered tea mix like this one from Lipton. These mixes rarely cost more than 20 cents a serving, unlike the 65 cents I would be paying for a diet Coke at the office.
Of course I wouldn't care whether or not I was being thrifty if I didn't enjoy the taste, and this Blackberry Pomegranate flavor was a new one for me. I hesitated before buying it, actually, because I have been disappointed in blackberry flavored teas before. But this one was very fruity and with just enough pomegranate to make it interesting. Eventually I plan to try all these powdered tea flavors. And why not? It's smart to be thrifty!
That's a great slogan!
ReplyDeleteWhat a great slogan to remember. I try, that's why I often carry my tea with me also.
ReplyDeleteSounds like an interesting book. I love being thrifty and drinking Blackberry Pomegranate tea is a nice way to save.
ReplyDeleteHello Angela, what a great post! It's amazing how the 'little things' can add up, .65-cents here & there - suddenly it's $5-dollars.
ReplyDeleteWith all the great teas to be tried, think of the possibilities.
Publix recently featured a tin of Green Tea Pomegranate - makes 20 Quarts! The tea is delicious. Thanks for such a wonderful blog, it's always so interesting & fun to read. Have a great weekend,
Joanie