As Joan Rivers used to say, "Can we talk?" My new issue of Tea Time came in the mail last week, but I wanted to give everyone who subscribes a few days to get their copy in the mail before sharing any comments, as I have lots of thoughts about the magazine's new format. When I got the letter earlier this summer saying they were going to produce just three issues a year but in a larger format, my immediate thought was, "Uh-oh." Print magazines have been in decline for years, and with costs of salaries, paper, printing, and postage going up, up, up, I've wondered how long they could hang on. Some of you will remember when I was editor of our local magazine before I left the news biz thirteen years ago. Well, when I went to the plant in Kentucky to watch an issue of our magazine get printed one time, I was delighted to discover that many of the Hoffman Media magazines were printed there too. Upon leaving journalism, I seriously looked into starting my own regional magazine, had a designer mock up a cover and everything, but just couldn't make the numbers work. The biggest obstacle: the cost of postage. And with the USPS in such disarray today, my prediction is that one day, any remaining print magazines will be delivered by Amazon and/or drones. (And maybe they should be.)
So my guess was that Tea Time was trying to save money on postage yet remain a print product, and since I as a general rule do not like change, I was prepared to thoroughly dislike the new format. Plus, I'd been looking for a preview of the new issue online, and when I learned it was selling for $25 per copy (discounted to $60 for a year's subscription), I thought, "Well, that's it. It's toast for Tea Time. Nobody's gonna pay that."
Ah, but then I got my magazine in the mail, and I just love it! It truly does feel quite substantial, and based on page count alone, you can't argue that it's not like getting two magazines at once. The question is, will most readers go for that? I will, but I'm still in the working phase of life and have a little (a little, I say!) disposable income every month. Online, I've seen older readers on fixed incomes say they can no longer afford it. I definitely understand that. My last subscription invoice was $18 for a year of Tea Time, and to have it increase to $60 is a huge jump. I happen to think it is worth that $60, based on what I've seen so far, and time will tell if other readers agree.
Here, by the way, is Issue #1 of Tea Time. If memory serves, I was shopping at Phipps Plaza in Atlanta one afternoon in 2003, ducked into their ritzy little book shop, and was perusing the magazines when I just happened to spot this premier issue. I had already gotten into teatime thanks to the many features in Victoria magazine over the years, and my heart was racing as I snatched up that issue. A whole magazine devoted to tea? Yes, please. And I hope they'll be around for many, many years to come. If you've gotten your new issue, either on the newsstand or in the mail, what are your thoughts?

















































