Wednesday, June 25, 2008
A&P Fine Teas
A friend sent me a card the other day, and inside was tucked a most wonderful treat: an ad for A&P Teas from a 1958 issue of Woman's Day magazine! Although I remember going to the local A&P store as a child, I haven't seen one of these in years but have read there are still some up north. It was only as a result of my tea studies that I learned A&P began as the Atlantic & Pacific Tea Company.
Mrs. A. von Dedenroth of Walled Lake, Mich. is the lady providing this testimonial type ad, promoting the fact that she saved 34 cents on A&P's teas over another well-known brand. So even 50 years ago, they liked to advertise products that save you money.
I also think it's interesting that the front of the packages of tea in this ad are very specific about what's in these blends of "OUR OWN tea bags" and "NECTAR tea bags." They contain "pekoe and orange peckoe and cut black tea." And of course the ad ends reminding everyone that "A&P teas prove fine tea needn't be expensive." I'm thankful that fine tea is still a good value today!